Braze opens data center in Indonesia

With the rise of mobile over the last twenty years, customer engagement continues to become increasingly global. This shift presents new opportunities, but they are only unlocked by brands with the right platform and strategy. Additionally, brands are increasingly adopting artificial intelligence tools as a critical part of their tech ecosystem, with impact dependent on the effective use of data to fuel automation efforts.

To help support these efforts, Braze is pleased to announce the official opening of our first data center in Indonesia. This milestone was celebrated at our flagship event, Braze Connections Jakarta: Building Customer Trust in the Age of AI and Personalisation, and builds upon our deep investment in Indonesia, which began with the establishment of our Jakarta office in September 2023.

This milestone marks a new chapter for Braze in Indonesia. As data privacy regulations continue to evolve globally, many brands—particularly those in highly regulated industries—seek to utilize data centers locally, in order to keep consumers’ personal data domiciled within their borders. Organizations in the region with local data requirements will be able to unlock the power of the Braze platform, enabling more brands to scale use cases with confidence that their needs will be supported as data regulations continue to evolve.

This new data center showcases our commitment to helping brands deliver best-in-class customer engagement. It also enables brands of all sizes in the region to leverage BrazeAI™ to deliver personalized, real-time customer experiences.

Local data centers play a crucial role in allowing businesses to operate with lower latency and greater levels of customer trust. The launch of our Indonesia data center takes place alongside the backdrop of the Indonesian government’s efforts to accelerate the country’s digital economy by contributing to the development of digital infrastructure. Together with our partners, we are pleased to be helping shape a vibrant, trusted digital ecosystem to support Indonesia’s digital transformation, economic growth, and impact throughout the broader region.

From Canva to Sephora SEA and BCA Digital Bank, Braze empowers companies across Asia-Pacific to reduce churn, drive more revenue, extend customer lifetimes, and build trust with every interaction. Take a look at our APAC customer case studies to see why Braze is the go-to partner for customer engagement in the region, or get in touch with our team to discuss your specific challenges.

Forward-Looking Statements

This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the potential benefits of an Indonesian data center, Braze’s international operating plans and Braze’s anticipated business results related thereto. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in the Braze Annual Report on Form 10-K for the fiscal quarter ended January 31, 2025, filed with the U.S. Securities and Exchange Commission on March 31, 2025, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.