The Intelligence Suite

The Braze Intelligence Suite helps you automate decision-making with data-based insights. From delivery time to multivariate testing, brands can use these tools and features to create dynamic, cross-channel experiences that optimize at scale. The Intelligence Suite comprises of three main features: Intelligent Timing, Intelligent Channel, and Intelligent Selection.

Use cases

The Intelligence Suite provides powerful features to analyze user history and campaign and Canvas performance, then make automatic adjustments to increase engagement, viewership, and conversions. For a few examples of how these features can benefit different industries, see the below use cases.

eCommerce

• Flash sales: Use the Intelligent Channel filter to study user history to identify the users who are more responsive to push notifications versus emails, then send push notifications and emails to the respective users. Optionally, select a specific channel for users who don’t have enough data to determine their preferred channel.
• Promotional banners: Use Intelligent Selection to analyze the performance of different promotional banners in a recurring campaign, then automatically select and send the banner that generates the highest click-through rates.

Travel

• Package offers: Use Intelligent Selection to test different travel package offers in a recurring Canvas and gradually shift Canvas traffic to the best-performing variant to drive higher booking rates.
• Travel deals: Use the Intelligent Channel filter to send personalized travel deals through a user’s most active channel, such as email or SMS, maximizing the likelihood of them engaging with your messaging.

Entertainment

• New content promotion: Use Intelligent Timing to send notifications about new movies, shows, music, and other types of content when users are most likely to open your messaging.
• In-game purchases: Use Intelligent Selection to test different promotional messages for in-game purchases and automatically select the one that generates the highest conversion rates.